About me

Personal:
When I'm not working, data still influences my hobbies: I create lighthearted, everyday humour reels on Instagram. I have fun knowing what makes an audience engage.
This means being intentional with my offline time. Currently I'm strength training, reading thrillers, curating my Spotify playlists and checking off items off my mini and main bucket list.
Currently, I am leading the global digital marketing analytics and AEO discoverability efforts at CGI. This includes visualizing social and web data, diving deep into SEO/AEO/GEO metrics and pulling this all together to tell a holistic data-driven story.
My favourite part: I get to work with like-minded people from around the world understand their digital nuances better.
I recently completed the Google AI certificate, through which I was able to vibe code an app to save my team 8 hours of work.