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SEO
SEO is not just about ranking anymore. Whether you're a small business or a global organization looking to boost organic traffic, making your content discoverable and relevant has to be part of your content strategy.
So what is GEO/AEO?
You may come across terms like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). At their core, they represent an evolution of SEO: optimizing content not just for rankings, but for how information is interpreted, surfaced, and delivered across search and AI-driven platforms.
How I can help
With additional background in digital analytics and UX, I approach SEO with a focus on performance and user behaviour—turning search insights into actionable strategies that drive real results.
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